Flo Health · London
This is a live UK-based role at Flo Health, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 22 September 2026. Listed as open until 22 October 2026.
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job This is a 12 month fixed term contract We're looking for an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo's Brand team to lead our commercial push into Perimenopause — building category leadership and driving growth as we scale this segment against a competitive landscape. This is an exciting opportunity to help drive Flo's growth into a major new category through culturally resonant, insight-led campaigns that establish us as the trusted leader in perimenopause. You'll play a key role in shaping how Flo competes and wins in this space — translating category strategy into tangible, high-performing commercial work. Your Experience Must have: 4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review. Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around. Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders. Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution. Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape Nice to have: Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness. Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance). Experience in the US market specifically. You'll be responsible for: Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review. Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach. Own the campaign calendar , prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing. Ident…
Listing tracked by Sponsorly AI from Flo Health's own job posting. Apply directly with the employer — Sponsorly does not process applications.